Messy Sustainability is Better Than None

The sustainability success story continues to percolate through the business world, demonstrating the vitality and value of green initiatives. BSR's Melanie Janin writes at about companies willing to further their efforts to become greener by publicly airing their dirty environmental laundry along with their accomplishments. Becoming more sustainable is a messy business, but contrary to some of the more unfortunate rhetoric in Washington, the payoff is huge, particularly in a tough economy.

I'll be joining Janin at BSR's annual conference in San Francisco in November to discuss Force of Nature and the big-business sustainability story.